Systems that run your business.
And systems that grow it.

iotomayt builds automation, data pipelines, web apps and lead engines — on the tools you already own. Founded and run by one builder with a Big 4 corporate-finance background.

Top Rated Plus · Upwork · Fiverr · 120+ projects delivered
iotomayt / delivery loglive
06:00cleaned 165,000+ rows · Sheets restructure [python+api] ✓ done
07:12payroll run automated · BLU Cleaning [apps script] ✓ done
08:30scraped + AI-classified directory · All Points North ✓ done
09:4521 script files migrated → 1 · zero downtime ✓ done
11:02competitor price alerts live · Toyota dealership ✓ done
12:31lead engine deployed · cold outreach [sequencing] ✓ running

120+
projects delivered
5 yrs
in Big 4 corporate finance
US·EU·MENA
markets served
EN·FR·AR
working languages

What I build

Two kinds of systems.
One studio.

Everything iotomayt ships falls into one of two funnels: the systems that run your operations, and the systems that bring you clients.

Funnel 01operations · automation · data

Run the business

The repetitive, error-prone, hours-eating work inside your operations — automated on the tools your team already lives in.

Spreadsheets & Office
  • Excel models, dashboards & VBA
  • Google Sheets automation
  • Array-formula & template engineering
Automation & scripts
  • Apps Script workflows
  • Python data pipelines & cleanup
  • Scheduled jobs & API integrations
Reporting
  • Self-updating dashboards
  • Power BI & Looker Studio
  • Data QA, migration & consolidation
Details →
Funnel 02web · acquisition · data

Grow the business

The systems that find, reach and convert clients — and the web presence that makes prospects take you seriously.

Web design & development
  • Website design & development
  • Web apps & internal tools
  • Deployment, hosting & secure access
Data & AI
  • Scraping & data collection at scale
  • AI processing, enrichment & classification
  • Interactive maps & data visualisation
Outreach
  • Cold-outreach & lead engines
  • CRM setup & automation
  • Booking & reminder systems
Details →
Selected work

Real clients. Real numbers.

A sample of what's shipped. Every one started as someone's manual, painful process.

rows: 165,420 · recalc: 0.0s
Tradeforcepython · sheets api

A 165k-row sheet was choking on array-formula recalculation. Rebuilt as an offline Python pipeline that pushes clean data back through the Sheets API.

165k+ rows, recalc near-instant
View case
10 sheets · CSE arrays · live dashboard 2,140 records tracked 0 manual lookups
BLU Cleaningsheets · apps script

Manual payroll calculations replaced with an Apps Script routine that reads hours and outputs pay, every cycle, with no hand-math.

0 manual payroll math
View case
cron › GET /listings?p=14 200› parsed 380 records› classify(model) ✓› dedupe → 312 unique› push → sheet ✓
All Points Northscraping · ai processing

Public sources scraped and AI-classified into a clean, categorised member directory, with no manual data entry.

100% directory built, no manual entry
View case
price watch · every 15 min Model A · competitor drop alert sent → sales Model B · competitor drop watching Model C · competitor drop watching
Toyota dealershipscraping · alerts

A scraper watches competitor listings on a schedule and fires an alert the moment a relevant price moves.

15 min price-change detection loop
View case
21 files · Rhino 1 file · V8 function sync_(){ batch.update() } zero downtime ✓
Willow Glen Tutoringapps script migration

A legacy Apps Script project migrated from the deprecated Rhino runtime to V8 and consolidated from 21 files into one maintainable codebase.

21 → 1 script files, zero downtime
View case
deal model · scenarios
Hicham Ritab — Real Estatesheets modeling

A reusable Google Sheets model that runs every real-estate deal through the same assumptions, scenarios and outputs.

1 model every deal, same framework
View case
10 sheets · CSE arrays · live dashboard 2,140 records tracked 0 manual lookups
Government operations unit · UAEexcel · array formulas

A ten-sheet Excel operations workbook with CSE array formulas and a live dashboard, built under a strict no-VBA, no-Power-BI constraint.

10 linked sheets, one live dashboard
View case
callwhispergptsheet voice → structured row · < 8s
Nonprofit donation line · UStwilio · whisper · gpt

A serverless pipeline that takes a phone call, transcribes it, extracts the donation details with an LLM, and writes a structured row to Google Sheets.

< 8s voice call to structured row
View case
1,398 venues · geocoded · QA'd
Fitness industry client · USscraping · qa · maps

A 1,398-record competitor dataset built, QA'd and corrected, then turned into an interactive Leaflet map and a portfolio infographic.

1,398 gyms mapped & QA'd
View case
etude-notariale.fr
Notary practice · Franceweb · secure access

A repeatable pipeline for taking exported web apps to a live, password-gated deployment on Vercel — diagnosing the build failures most people get stuck on.

100% deploy success, gated & live
View case
rows: 165,420 · recalc: 0.0s
E-commerce brand · UKsheets · apps script · api

Shopify stock, supplier feeds and a master Google Sheet kept in continuous two-way sync, so inventory is never wrong twice.

0 stockouts from sync gaps
View case
dispatch.internal
Logistics SMB · FRreact · supabase

A real-time React dispatch board on Supabase that shows every job and driver status as it changes, replacing a physical whiteboard and a group chat.

1 board live dispatch, all drivers
View case
cron › GET /listings?p=14 200› parsed 380 records› classify(model) ✓› dedupe → 312 unique› push → sheet ✓
Recruitment agency · EUscraping · enrichment · email

Scraping plus enrichment plus sequenced cold outreach, assembled into a lead engine that surfaces qualified prospects every week on autopilot.

380/wk qualified leads surfaced
View case
portal.gestion
Property manager · MAreact · supabase · auth

A web portal on Supabase + React giving owners and tenants their own secure logins for documents, requests and status — replacing scattered email threads.

1 portal owners + tenants, one login
View case
10 sheets · CSE arrays · live dashboard 2,140 records tracked 0 manual lookups
Finance team · CHexcel · power query

A Power Query–driven Excel pack that ingests the source files and rebuilds the month-end reporting automatically — refresh instead of rebuild.

3 days → 3 hrs month-end reporting pack
View case
callwhispergptsheet voice → structured row · < 8s
Hospitality · FRcalendar · automation

A booking-to-calendar automation that creates events, sends confirmations and fires reminders automatically, cutting no-shows without manual follow-up.

0 no-shows chased by hand
View case
10 sheets · CSE arrays · live dashboard 2,140 records tracked 0 manual lookups
Multi-store retail · EUlooker · bigquery

A data pipeline feeding a single Looker Studio dashboard so every store's KPIs sit side by side and refresh on their own.

1 view every store, live
View case
callwhispergptsheet voice → structured row · < 8s
Services SMB · EUpython · ocr · sheets

A Python + OCR pipeline that reads incoming invoices, extracts the fields and writes a structured row straight into the ledger sheet.

secs invoice → ledger row
View case
price watch · every 15 min Model A · competitor drop alert sent → sales Model B · competitor drop watching Model C · competitor drop watching
Marketplace seller · USscraping · alerts

A scraping-and-alerting system that monitors competitor pricing across SKUs and flags meaningful moves, with a dashboard for the full picture.

24/7 competitor price watch
View case
members.site
Creator · FRweb · auth · vercel

A web app with authentication and a paywalled member area, deployed on Vercel — content behind a clean, reliable login.

gated paywalled member area
View case
rows: 165,420 · recalc: 0.0s
Tradeforcepython · sheets api

A 165k-row sheet was choking on array-formula recalculation. Rebuilt as an offline Python pipeline that pushes clean data back through the Sheets API.

165k+ rows, recalc near-instant
View case
10 sheets · CSE arrays · live dashboard 2,140 records tracked 0 manual lookups
BLU Cleaningsheets · apps script

Manual payroll calculations replaced with an Apps Script routine that reads hours and outputs pay, every cycle, with no hand-math.

0 manual payroll math
View case
cron › GET /listings?p=14 200› parsed 380 records› classify(model) ✓› dedupe → 312 unique› push → sheet ✓
All Points Northscraping · ai processing

Public sources scraped and AI-classified into a clean, categorised member directory, with no manual data entry.

100% directory built, no manual entry
View case
price watch · every 15 min Model A · competitor drop alert sent → sales Model B · competitor drop watching Model C · competitor drop watching
Toyota dealershipscraping · alerts

A scraper watches competitor listings on a schedule and fires an alert the moment a relevant price moves.

15 min price-change detection loop
View case
21 files · Rhino 1 file · V8 function sync_(){ batch.update() } zero downtime ✓
Willow Glen Tutoringapps script migration

A legacy Apps Script project migrated from the deprecated Rhino runtime to V8 and consolidated from 21 files into one maintainable codebase.

21 → 1 script files, zero downtime
View case
deal model · scenarios
Hicham Ritab — Real Estatesheets modeling

A reusable Google Sheets model that runs every real-estate deal through the same assumptions, scenarios and outputs.

1 model every deal, same framework
View case
10 sheets · CSE arrays · live dashboard 2,140 records tracked 0 manual lookups
Government operations unit · UAEexcel · array formulas

A ten-sheet Excel operations workbook with CSE array formulas and a live dashboard, built under a strict no-VBA, no-Power-BI constraint.

10 linked sheets, one live dashboard
View case
callwhispergptsheet voice → structured row · < 8s
Nonprofit donation line · UStwilio · whisper · gpt

A serverless pipeline that takes a phone call, transcribes it, extracts the donation details with an LLM, and writes a structured row to Google Sheets.

< 8s voice call to structured row
View case
1,398 venues · geocoded · QA'd
Fitness industry client · USscraping · qa · maps

A 1,398-record competitor dataset built, QA'd and corrected, then turned into an interactive Leaflet map and a portfolio infographic.

1,398 gyms mapped & QA'd
View case
etude-notariale.fr
Notary practice · Franceweb · secure access

A repeatable pipeline for taking exported web apps to a live, password-gated deployment on Vercel — diagnosing the build failures most people get stuck on.

100% deploy success, gated & live
View case
rows: 165,420 · recalc: 0.0s
E-commerce brand · UKsheets · apps script · api

Shopify stock, supplier feeds and a master Google Sheet kept in continuous two-way sync, so inventory is never wrong twice.

0 stockouts from sync gaps
View case
dispatch.internal
Logistics SMB · FRreact · supabase

A real-time React dispatch board on Supabase that shows every job and driver status as it changes, replacing a physical whiteboard and a group chat.

1 board live dispatch, all drivers
View case
cron › GET /listings?p=14 200› parsed 380 records› classify(model) ✓› dedupe → 312 unique› push → sheet ✓
Recruitment agency · EUscraping · enrichment · email

Scraping plus enrichment plus sequenced cold outreach, assembled into a lead engine that surfaces qualified prospects every week on autopilot.

380/wk qualified leads surfaced
View case
portal.gestion
Property manager · MAreact · supabase · auth

A web portal on Supabase + React giving owners and tenants their own secure logins for documents, requests and status — replacing scattered email threads.

1 portal owners + tenants, one login
View case
10 sheets · CSE arrays · live dashboard 2,140 records tracked 0 manual lookups
Finance team · CHexcel · power query

A Power Query–driven Excel pack that ingests the source files and rebuilds the month-end reporting automatically — refresh instead of rebuild.

3 days → 3 hrs month-end reporting pack
View case
callwhispergptsheet voice → structured row · < 8s
Hospitality · FRcalendar · automation

A booking-to-calendar automation that creates events, sends confirmations and fires reminders automatically, cutting no-shows without manual follow-up.

0 no-shows chased by hand
View case
10 sheets · CSE arrays · live dashboard 2,140 records tracked 0 manual lookups
Multi-store retail · EUlooker · bigquery

A data pipeline feeding a single Looker Studio dashboard so every store's KPIs sit side by side and refresh on their own.

1 view every store, live
View case
callwhispergptsheet voice → structured row · < 8s
Services SMB · EUpython · ocr · sheets

A Python + OCR pipeline that reads incoming invoices, extracts the fields and writes a structured row straight into the ledger sheet.

secs invoice → ledger row
View case
price watch · every 15 min Model A · competitor drop alert sent → sales Model B · competitor drop watching Model C · competitor drop watching
Marketplace seller · USscraping · alerts

A scraping-and-alerting system that monitors competitor pricing across SKUs and flags meaningful moves, with a dashboard for the full picture.

24/7 competitor price watch
View case
members.site
Creator · FRweb · auth · vercel

A web app with authentication and a paywalled member area, deployed on Vercel — content behind a clean, reliable login.

gated paywalled member area
View case
Lateef MoradeeFounder · iotomayt
fx=AUTOMATE(everything)
Who you'll work with

I build the fix —
and tell you what's worth fixing.

Most automation freelancers build whatever you ask. Years inside corporate finance taught me to look first at what a broken process actually costs you — so we automate where it pays back, not just where it's technically fun. You get the build, and the business case behind it.

iotomayt is an independent automation and web studio: I transform the tools and processes you already run. Every project is scoped, built and documented by me; for heavier specialist work I run a vetted network of senior builders, under one point of accountability: mine.

5 yrs
in Big 4 corporate finance
120+
projects delivered
EN·FR·AR
working languages

What clients say after handover.

"

He understood our process better than we did, then made it disappear. We don't touch that file anymore.

Operations leadServices client · US
"

Scoped like a consultant, delivered like an engineer. Fixed price, hit it, documented.

FounderSMB · EU
"

Our 165k-row sheet went from unusable to instant. Worth every cent.

Operations analystTrading ops · EU
"

Live and password-gated in days — after weeks of us failing to deploy it ourselves.

NotaireÉtude · France
"

He scraped and cleaned a whole market we thought was impossible to map.

Marketing leadFitness · US
"

Voice donations land in our sheet automatically now. No more late-night data entry.

CoordinatorNonprofit · US
"

He understood our process better than we did, then made it disappear. We don't touch that file anymore.

Operations leadServices client · US
"

Scoped like a consultant, delivered like an engineer. Fixed price, hit it, documented.

FounderSMB · EU
"

Our 165k-row sheet went from unusable to instant. Worth every cent.

Operations analystTrading ops · EU
"

Live and password-gated in days — after weeks of us failing to deploy it ourselves.

NotaireÉtude · France
"

He scraped and cleaned a whole market we thought was impossible to map.

Marketing leadFitness · US
"

Voice donations land in our sheet automatically now. No more late-night data entry.

CoordinatorNonprofit · US

Have a process that looks like one of these?

Describe it in one sentence. You leave the call with a clear scope and a fixed price — not a sales pitch.

Book a 30-min scoping call →